Motivating or influencing others to accept your ideas or comply with your requests is not always an easy task. Not counting physical force, intimidation, manipulation or extortion, there are only three ways in which we can get others to take action:

• Command
• Negotiate
• Persuade

Commanding others requires authority - it is the primary protocol in military situations, but is not as effective in personal or business environments as it most often brings about reluctant compliance. Negotiating is a powerful tool, but has major limitations. It is fundamentally an adversarial endeavor, despite the concept of win-win strategies; when negotiating, someone is always required to give-in.

Persuasion skill, on the other hand, fits most situations better than the other two options and does so with a positive psychology of interactive communication. Persuasion creates its own power position and, since it's non-adversarial, those persuaded almost always feel comfortable and satisfied with the outcome. It has become a major component of leadership and is often a prerequisite to success in today's business world.

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Program Formats
Select the format that best fits your style of learning or personal preference. Many professionals have opted to read The Anatomy of Persuasion in book or summary format prior to attending a seminar or taking an e-learning class.

• On-site Seminar - Contact Us for cost and scheduling information...
  A dynamic, interactive two-day seminar during which you'll learn to dramatically increase your power of persuasion. You'll also learn two powerful principles of communication, the psychology of the buying process, and the proven Anatomy of Persuasion® process.
  • Delivered at your site
  • Interactive two-day format
  • Learn by creating an actual proposal on the subject of your choosing
  • Some preparation necessary

• E-learning Webinar - Contact Us for cost and scheduling information...
  The same dynamic, interactive program as our on-site seminar but delivered in multiple instructor-led "live" web sessions (webinars). Each 90-minute session covers a different component of the program, and you can learn to dramatically increase your power of persuasion from the convenience of your own office or home. You'll also learn two powerful principles of communication, the psychology of the buying process, and the proven Anatomy of Persuasion® process.
  • Convenient, time-saving delivery format
  • Limited class sizes to promote interaction
  • Interactive instructor-led sessions
  • Learn by creating an actual proposal on the subject of your choosing
  • Some preparation necessary

• E-learning Courseware
  A self-paced version of our webinar, the E-learning course is still being developed. Please contact us for updated information.

• Book
  A highly acclaimed and easy-to-read presentation of the entire process, The Anatomy of Persuasion in book format is an excellent way to begin the task of increasing your powers of persuasion. A great reference guide, the book takes you through a step-by-step journey, covering all you'll need to know in order to persuade others to accept and act on your ideas, accept your proposals, buy your products or services, hire you, promote you, and more.
  • Straightforward style
  • Step-by-step methodology
  • Sample case studies
  • Preparation guides
  • Troubleshooting checklist
  • Structure & alignment chart

  Please visit our book page for more details.

• Executive Book Summary
  If you're pressed for time, you're sure to enjoy this professionally-created 8-page summary from Soundview Executive Book Summaries.

  Pioneering the concept of outlining the key points of full-length business books into a quick and easy-to-read fomrat since 1978, Soundview offers summaries of the thirty best business books of the year to over 50,000 subscribers worldwide. A great way to preview or review the program, and to hone your persuasion skills. More details...