As has been the position taken by many industry leaders and experts, the need for innovation in American industry can not be over emphasized.

But there is at least one serious obstacle to overcome in any organization wishing to stimulate innovation - the attrition of good ideas. In a great many cases, the reason too many excellent ideas fail to survive the trek from concept to application is that many creative people simply do not know how to gain acceptance of their ideas.

Ideas seldom sell themselves. Ideas require advocates, and the best advocate for any idea is its originator - provided he or she has the persuasion skills to move the idea from concept to acceptance to use.

The Solution
During the last twenty-years, we have taught a special kind of persuasion skill designed for technically trained people - chemists and engineers of all stripes, IT people, quality-control people, to name a few. We have shown them how to get their ideas accepted and used, thus enhancing the innovation process within their organizations.

This program works, and it can work for you. Among other things, The Anatomy of Persuasion® teaches people:

• Two critical elements of effective communication
• The basic "buying" process - why others will accept or buy-in to new ideas
• A step-by-step process for presenting ideas
• How to implement the process

Contact us for more information on how The Anatomy of Persuasion® can help you catalyze the innovation process within your organization.