Rated one of the 30 best books published in 1997 by Soundview Executive Book Summaries, The Anatomy of Persuasion will provide you with a unique, lifetime skill that will significantly increase your powers of persuasion and therefore give you an outstanding ability to get others to accept your ideas, plans and proposals — starting today!

You'll learn how to persuade others to: Accept and act on your ideas Accept your proposals Buy your products or services Hire you Promote you And more... Order Now! ISBN 978-0-8144-0936-7  Stock # 9780814409367   "Insightful, persuasive, and fun to read. The Anatomy of Persuasion deals with a major stumbling block that keeps many people from being successful. This clearly written and easy-to-read book could be your best investment of the year."                 — Dr. Michael D. Bradley, George Washington University "The Anatomy of Persuasion gives you the basic tools to present and gain acceptance for new ideas — the life blood of growth."                 — I. Lee Holt, VP of Human Resources, Montell Polyofins

"Excellent! A logical an effective thinking system that will enable you to get the results you want in business — and in life."
                — Tom Simpers, President Simpers Agency, Nationwide Insurance Company

"A very rational approach to meet the needs of those you wish to convince."
                — Robert E. Kellar, President, Brandywine Performance Group

"Aubuchon proceeds, without hype, and in crisp, analytical style to unfold a detailed plan of how to make things happen... If persuasion is an important element in one's line of work — and it's rare that it isn't — Aubuchon's book may well make the difference between success and failure."
                — Richard P. Sanger, Prudential Preferred Properties

"A delightful 'how-to' that reduces the art of persuasion to its understandable and useful elements. Readers will enjoy and benefit from Aubuchon's clear and compelling message. He has summarized very nicely what most of us who have been successful learn in 30 to 40 years."
                — Richard Hechert, former Chairman, The DuPont Company