Norbert Aubuchon, author and founder of Aubuchon Associates, enjoyed a successful career with the DuPont Company, which included sales, advertising and new-product development and marketing. He saw a need to help executives correct a recognized career-damaging fault.
Government, business and professional people are painfully aware that communication skills impact their careers even more than personal appearance, behavior or education. One of these, the ability to persuade and motivate others, is an essential thinking and decision-making skill needed by people everywhere.
To meet this need, Norbert created a seminar to teach a unique thinking and decision-making process called the anatomy of persuasion.
Proven Effective - 20,000 Attendees
Since its inception over two decades ago, The Anatomy of Persuasion® has been consistently well received and proven effective time and time again within a diverse number of organizations and Fortune 500 companies such as Merck, ICI, DuPont and Colgate-Palmolive. Since 1983, approximately twenty-thousand people have been through the seminar.
Convert Your Ideas into Actions
Persuasion as a function plays a dominant role in our interactions with others. Think of the really important things you want — a new job, a new client, a promotion. Such things involve someone's cooperation, agreement, approval, investment or support. Few of the really important things anyone accomplishes can be done in a vacuum. In today's business and professional world, progress is wholly dependent on generating good ideas and then converting them into practice. And persuasion is the motivating form of communication that can best get this done.
